{"id":10329,"date":"2026-02-16T15:25:00","date_gmt":"2026-02-16T14:25:00","guid":{"rendered":"https:\/\/piazzo.it\/piazzo-winery-langhe\/storia\/"},"modified":"2026-05-26T12:32:46","modified_gmt":"2026-05-26T10:32:46","slug":"story","status":"publish","type":"page","link":"https:\/\/www.piazzo.it\/en\/piazzo-winery-langhe\/story\/","title":{"rendered":"The story"},"content":{"rendered":"<h2 class=\"pb-5\">The story of the Piazzo winery began in San Rocco Seno d\u2019Elvio, a little village in the municipality of Alba, back in the 1960s.<\/h2>\n<p><strong>Armando Piazzo and Gemma Veglia<\/strong> were a couple of young newly-weds from farming families, who decided to carry on their family traditions, investing in a special part of Piedmont, the Langhe, long before it became renowned for its culinary and wine excellence.<br \/>\nIt was the area that provided the setting for Beppe Fenoglio&#8217;s book \u201cLa Malora\u201d, published in English under the title \u201cRuin\u201d. A place from which people were fleeing due to the post-war agricultural depression. Yet it was this very situation that gave them the drive and determination necessary to set up the Piazzo Winery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The story of the Piazzo winery began in San Rocco Seno d\u2019Elvio, a little village in the municipality of Alba, back in the 1960s. Armando Piazzo and Gemma Veglia were a couple of young newly-weds from farming families, who decided to carry on their family traditions, investing in a special part of Piedmont, the Langhe, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10560,"parent":10321,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-10329","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The story of the Winery - Piazzo: Wines to live<\/title>\n<meta name=\"description\" content=\"With a story of more than 70 years, today the winery boasts the production of the most representative wines of Langhe and Roero tradition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.piazzo.it\/en\/piazzo-winery-langhe\/story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The story of the Winery - 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